Design to Inspire Happiness
Good interior merchandising can help a property sell, and improve your overall health and wellbeing. It can also inspire happiness. Yes, we realize it may sound a bit far-fetched, but, it’s true. Through the use of various colors, patterns, and art one can design to inspire happiness. And happiness is a proven emotion that sells.
Read how our designers incorporate this idea when developing concepts for model homes, clubhouses, and the like.
Colors, Patterns, and Art
According to the Institute for Color Research people make a subconscious judgment about an environment or product within 90 seconds of initial viewing. And as such, our designers know that we need to include design elements that grab a prospective home buyer’s imagination from the minute they walk into a space. Here is where buyer profiles are critical. Knowing what will appeal to your buyers as far as interests, passions, and preferences is key.
Merchandising
The key is to add the message of “happy” without taking away from the architecture of the space. For example, if you know your buyer loves to entertain at home, we merchandise to accentuate the approach and the intended use of the room. Our goal is to inspire a smile from the buyer as they enter into the space.
Further, if your prospective buyer has children or grandchildren that will be a part of the home, including designs that speak to them is sure to please.
Also pleasing? Designs that honor a prospective buyer’s hobbies. If a love of regional beers or a budding home-brewing hobby is a part of your buyer profile, merchandise accordingly.
Use of Color
Another important consideration when designing to inspire happiness is color. The use of color can have a significant impact on the mood (both of the person in the room and the room itself). For example, in this model pictured below, the laundry room was specifically painted “fresh peach.” While this is a room where work occurs, it doesn’t mean it can’t be fun. With the use of a happy color, it becomes a joyful room with the purposeful use.
Messaging
For the model home pictured below, we merchandised the bench next to the powder room with a statement accessory: a pillow that says, “happiness ever after.” Our goal is that as a prospective buyer enters the room, visions of a happy lifestyle await them if they live here.
In this model picture below — without actually using any words — we created a message of “sweet dreams.” A sense of peace, calm, and love exudes from this space.
We always take into consideration designs that will appeal to the potential buyer and evoke feelings of positivity. To do so, it really comes down to carefully, and strategically, choosing colors, patterns, and art for a space.
For more ways that we can help design your space to inspire happiness, please contact us today.
