Exceptional Interior Design
and Model Home Merchandising

We create award-winning designs for model homes, multifamily developments, clubhouses, sales & leasing offices, design centers, and amenity areas that help properties sell.

Take A Look At Some Of Our Work

Model Homes


Clubhouses and Amenity Spaces

Sales & Design Centers

55+ Lifestyle

Inside The Design


Successful interior design and model home merchandising is about highlighting great architectural elements and emphasizing livability. It’s about having your property standout from the rest, evoking a positive feeling with potential residents, and creating a deep desire to live there. That is what Lita Dirks & Co. has been doing successfully for more than 25 years.

Although we have earned numerous awards and accolades, our biggest reward is helping our clients make sales that enhance their bottom line.



“Lita and her team are a developer’s dream! You have a wealth of knowledge of our industry, understand what has to be done and deliver what you promise.”

Adrienne Albert, The Marketing Directors, Inc.

“The work that Lita Dirks & Co did for our Brambleton clubhouse surpassed all expectations. From day one the team was wonderful and the result is absolutely gorgeous.”

Kim Adams, VP of Marketing, Brambleton Group

“They hit the bulls-eye! “

Mike Kehl, BMS New Homes

“Lita Dirks & Co continues to impress us and go above and beyond with every project. They take the time to understand our brand and customers and always deliver. On top of all of that they are a joy to work with!”

Lauren Runte, Continental Properties

“I always recommend Lita to my clients no matter where they are located as she is by far the best merchandising partner in the business.”

Elise Platt, E.A. Platt & Co.

“Their excellent level of service and support (and patience!) throughout the entire process goes above and beyond and has made them invaluable merchandisers and business partners.”

Lewis Zlotnick, President, Woodmont Properties

“Your input so far has been invaluable. To be honest, it’s why I hired you. Anyone can find furniture, but a plan will determine my success.”

Keith Arneson, Owner, Pinnacle Properties

“… a consummate professional and understands fully the needs and appropriate solutions to attract and impress the consumer audiences. I can wholeheartedly recommend Lita and her firm as an outstanding resource in this field.”

Michael J. Hixson, MIRM, Executive Vice President, , CADO Real Estate Group, Inc

“Lita Dirks & Co. have long been an industry leader in merchandising models that contribute to more sales for builders.

Nanette M. Overly, Vice President Sales and Marketing Services, Epcon Communities

“I had the honor and pleasure to work with Lita and her team on a special project…she was such an amazing leader in all aspects that led to the perfect execution of design.

Jennifer Castenson, Hanley Wood

“I have had the honor of working with Lita Dirks and her team recently on several projects and I found the experience to be excellent.

Deryl Patterson, Owner, Housing Design Matters

“Lita and her team were instrumental in creating the WOW factor that people experience when they walk in the front door, as well as some of the memory points that stay with people after they leave.

Logan Wilcox, Parkwood Homes

“The model home looks great. Everyone is very excited to have worked with you on this project. I look forward to many more opportunities to work together.

Chris Snyder, President, Snyder Homes

“It was so rewarding to see the designs come to life at the time of the install – each model home turned out better than we could have imagined. We look forward to working with Lita Dirks & Co. on future projects!

Bill Bonenberger, W.B. Homes Inc

“Getting lots of positive feedback about your work. Have signed 3 builds in the last 24 hours and should be up to 6 by end of day tomorrow. So your magic works!”

Keith Arneson, Owner, Pinnacle Properties

Design. Dedication. Deliverables.


Lita Dirks & Company D3 Purple circle Logo: Design, Dedication, Deliverables

Our goal is to help make a home builder and/or developer’s job easy and successful. To do so, we have refined a detailed process that ensures we deliver impactful designs on budget, on time, every time. Contact us today to learn more about our exclusive D3 Difference and all the value-added free services we provide to help our clients succeed.

Lita Dirks & Company D3 Purple circle Logo: Design, Dedication, Deliverables

Our goal is to help make a home builder and/or developer’s job easy and successful. To do so, we have refined a detailed process that ensures we deliver impactful designs on budget, on time, every time. Contact us today to learn more about our exclusive D3 Difference and all the value-added free services we provide to help our clients succeed.

The LD&Co Team


The Lita Dirks & Co. team has garnered respect, praise, and numerous awards for unsurpassed attention to client needs and remarkable interior design that sells homes.

We invite you to get to know us a bit better.

Frequently Asked Questions


The earlier the better! Since this is a collaboration, we ideally like to begin working with our clients in the dream and development stage when branding is being developed and before floor plans are finalized. At this point, you can take advantage of our complimentary floor plan critique service where we may have recommendations that will enhance your plan’s livability and furniture layout. At a very minimum, 13 weeks are needed to develop design, order, ship and install.

First of all, we gather as much information as we can from you about your project – such as vision, goals, challenges, potential residents, budget and timing requirements. After we receive your CAD plans, we prepare a proposal, contract and preliminary project timeline outlining all steps involved in the design and merchandising process from start to finish.

Once under contract, the real fun begins! We’ll conduct additional research and send you a merchandising questionnaire to complete. From there, we’ll complete the buyer profile. Based on all this information, we then develop the design concept, colors, fabric selections and furniture options to present.

We understand that it can be difficult to visualize design. Therefore, we’ll provide you with as many details as possible so you can get a good picture of what the finished product will look like. Specifically, you’ll see an overall design concept, colors and fabrics for each space, as well as multiple floorplan options and furniture selections. In addition, we elevate (or draw) all areas where we’ve added design elements, such as wall and ceiling details, so you’ll have a clear idea of what we’re proposing.

One more thing. Usually, directly after the presentation, we’ll work with you to select all interior specifications like cabinetry, flooring, countertops, hardware, etc. We’ll then provide a detailed specification sheet so it is clear as to what exact selections were made.

Lots! You know your project best. We are here to make sure your vision is realized and that the finished product creates visual excitement and stimulates sales!

We’ll introduce you up front to the experienced and talented team members you’ll be working closely with throughout the design process. Because of our team-based approach, there will always be someone available for you to communicate with that is knowledgeable about your project.

Very efficiently! And, with today’s technology, it’s easy. Over the years, we’ve developed extremely effective processes and systems that ensure our projects are always seamlessly completed on time and in budget. In fact, over the past 20 years, we’ve completed hundreds of highly successful long-distance design projects.

We’ll, of course, keep you updated throughout the process and about three weeks out from the installation date, we’ll send you an installation confirmation form to make sure the site is ready and there is no confusion about when we’ll arrive and what is needed. We send all furnishings, rugs, art, etc. to a warehouse near the site and coordinate with them on delivery of all items. Our designers will meet the trucks on site and oversee every detail. Depending on the project, it takes two to five days to move everything in and install it precisely. On the last day of the install, we’ll all complete a final walk through to make sure everything is to your complete satisfaction. Before leaving, we’ll finish up any final requests. If we need to order something additional, we’ll coordinate everything and keep you updated. At the end, you’ll receive an inventory list and photos. Then – we can all celebrate a spectacular job!

Good question! All design firms will tell you they’re experienced, professional and service-oriented. However, we take it a few steps further. Our exclusive D3 Program offers you additional services FOR FREE. You’ll see those services outlined on this page. Oh – and one more thing. We take our work VERY seriously in order to make sure our collaboration is a success. However, that doesn’t mean this process shouldn’t be enjoyable. It’s our job to make it as easy and fun as possible for everyone involved! Just ask some of our past and current clients.

Get In Touch

contact Lita Dirks & Co. for all your interior design and merchandising needs. We’d love to work together.