More than ever, consumers are being influenced by media platforms such as HGTV, Pinterest, and Houzz. As a result, builders need to be more style savvy than their potential buyers and truly showcase this understanding in their design centers.
Here are five simple ideas to create a dazzling design center that’s both stunning and smart.
Less is Best
When a home buyer walks into a design center, the fewer distractions the better. Choosing selections is extremely personal and tasking for consumers, so it’s critical they’re not overwhelmed by options yet are welcomed with enough variety. It’s essential that the home buyer has a clear understanding of the products, an atmosphere that inspires creativity and concentration, and the ability to move through the process efficiently.
Selections Should Shine
Products should be presented clearly with plenty of opportunity for easy interaction. Display shelves are a simple and effective way to highlight the star of the show. And, with large-scale samples positioned at the appropriate height and angle, home buyers will be able to browse options easily. Along with shelving, a well-lit, large work area allows consumers to interact freely with cabinet, counter top, and flooring choices.
Vignettes Paired with a Smart Sales Team
Much like a model home, vignettes help showcase how potential selections would look when installed. This not only satisfies the consumers need to visualize options, it’s also a simple and effective way for them to compare and contrast. Further, vignettes are an awesome approach for the sales team to spark conversation. A knowledgeable sales team should educate consumers on why they may choose to invest in a selection and guide the home owner to understanding product differences.
Keep the Customer Comfy
Again, the selection process is personal, time-consuming and, above all, exhausting. Taking breaks during selections will be a must, as a result, providing a place where home buyers can retreat and relax (away from the products) is essential. Offering beverages and snacks is a seriously simple and smart move. Also, make sure to accommodate the design center with private spaces as families may want time to discuss among themselves in order to make a final decision.
Deliver a Consistent Message
Contemporary to traditional, what may work for one builder’s design center doesn’t mean it’s the right solution for all. There should be a consistent and cohesive feel between a builder’s model home, sales office, amenity spaces, and design center. Above all, know the buyer. First time home buyers may feel intimidated and uncomfortable with a design center fully of flashy, high-end products, while this may spark excitement for a Baby Boomer who is ready to spend a bit more on showy selections.
An effective design center is both stylish and smart. For more design ideas on how to create a dazzling design center and how an interior merchandiser can help, please contact us today. And, be sure to follow us on Facebook, LinkedIn, and Instagram for all kinds of creative interior design ideas.