February 2022 Newsletter: A recap of IBS, Nature and Design, and more!
Dear Friends, It's February, my favorite time of the year! Partly because it's my birthday month, but perhaps mostly because it's after IBS and I always come back from [...]
Naturalistic Design and the Model Home
Naturalistic Design and the Model Home The desire to bring nature into our homes is not new. For generations, we have loved how the outdoors make us feel. Intuitively understanding [...]
Merchandising Ideas that Promote a Sense of Wellness
Merchandising Ideas that Promote a Sense of Wellness Today’s home buyers want to feel like their new home will help them live a certain lifestyle: a life in which health [...]
Design Trends on Display Throughout the Model Home
Design Trends on Display Throughout the Model Home This past year has taught us a lot about ourselves and our homes. We realize how important our homes are. Regardless of [...]
Design Trends
Design Trends Emotion sells, we know this. Countless studies have shown that emotions decide most purchasing decisions. And interior merchandising at its core, about evoking emotions in a buyer. Therefore, [...]
Color Trends
Color Trends Every forecast discussion on interior design trends isn’t complete without touching on new colors. The following is our summary. Evergreen Fog. Breezeway. October Mist. These are what Sherwin-Williams, [...]
Design Themes 2022
Overarching Design Themes The overarching design themes we see emerging for 2022 are a continuation of what we saw in 2021, and a direct result of the pandemic. Health and [...]
Lita Dirks & Co’s Work Earns Silver in NAHB’s The Best of 55+ Housing Awards
Lita Dirks & Co’s Work Earns Silver in NAHB’s The Best of 55+ Housing Awards LD & Co is delighted to receive a Silver award for Best Interior Merchandising for [...]
Autumn Newsletter: Building a Community
Autumn 2021 Dear Friends, As life is (sort of) returning to normal, I find myself traveling more and attending more in-person events. All of these in-person gatherings have [...]
Construction & The Model Home
The Model Home from a Construction Point of View This interview is a slight diversion from our popular “Lessons from Legends” series. Realizing that as an interior design/model merchandising firm, [...]
How the Model Home Helps Sell the Community
How the Model Home Helps Sell the Community A community is not just a group of houses built together in a specific geographic area - it is so much more [...]
How to (Successfully) Merchandise a Model Home
How to (Successfully) Merchandise a Model Home It truly takes a village to create a village. Or at least a housing development. You have the builder and/or developer, the architect, [...]