Tips, Trends, and Updates from the World of Interior Design, Model Merchandising, and the Building Industry
Back to School…Back to Merchandising Basics
Back to School…Back to Merchandising Basics Depending on who you are, these three little words – back to school – can provoke feelings of excitement, dread, joy, anxiety, happiness, or [...]
July Design Newsletter: Importance of Merchandising the Outdoors, How Model Homes Sell the Dream, and so much More!
July 2021 Dear Friends, Hard to believe summer is almost over. I must have blinked. We've been incredibly busy with weekly installs all across the country. It can be [...]
The Importance of Merchandising your Outdoor Space Effectively
Effective Outdoor Merchandising In the era of smaller lot sizes and increased costs for…well, everything, maximizing every square inch of a home is imperative. Successful builders know that effective merchandising [...]
Expectation vs. Presentation
Buyer Expectation vs. Presentation A prospective buyer’s dreams of homeownership, and expectations of what they can afford, are often out of sync. It is up to an interior designer/model merchandiser [...]
June Design Newsletter: Merchandising the Lower Level, Defining Design Styles, and much more!
June, 2021 Dear Friends, I just love summertime, don't you? It's so exciting with so many different installs happening, grand openings, and big plans underway for the fall. The [...]
Breaking New Ground: A Model Home Case Study
Parkwood Homes Case Study: A Model Home Breaking new Ground (in more ways than one) The Foundation – a Brief Background Parkwood Homes, a family-owned and operated home builder, founded [...]
Foyers and Entryway Designs
Foyers and Entryway Designs: First Things First They say you never have an opportunity to make a second first impression. This is definitely true with relationships and with model homes. [...]
Lower Level Design
Merchandising Ideas to Bring Excitement to your Model Home's Lower Level Our homes have never been more important. In the past year and a half our homes have been our [...]
Creating An Outdoor Oasis
Creating an Outdoor Oasis Whether it's designing to expand outdoor living space or the desire to incorporate more nature in our designs, creating an outdoor oasis in our model homes [...]
Defining Design Styles
Defining Design Styles Rustic farmhouse, French country, coastal, industrial…with so many different design styles, it can be difficult to determine what is best for your model home and prospective buyer. [...]
May 2021 Newsletter: Lessons from a Legend, Designing Happiness, and much more!
May, 2021 Dear Friends, Joe and I just got back from a lovely vacation/family wedding in Hawaii. Being surrounded by all that awe-inspiring scenery was soul-affirming! It also [...]
Lessons from Legends in the Home Building Industry: Art Danielian
Lessons from Legends in the Home Building Industry We are thrilled to bring you the latest installment in our Lessons from Legends in the Home Building Industry series. For this [...]