Compelling Interior Design
That Makes Our Clients
Stand Out
August 2019 Newsletter: Designing “He” Spaces, Front Porch Design, and much more!
Designing "He Spaces" A successful model home is one that appeals to the prospective buyer and inspires dreams of a certain lifestyle and a desire for home ownership. While countless studies have shown that [...]
Designing “He Spaces”
Creating Masculine Designs to appeal to all Buyer Profiles While women tend to be the primary decision makers when it comes to buying a home, we know that a successful model home has to appeal [...]
Dishing with a Designer: Teresa Karpala
Dishing with a Designer: Teresa Karpala Each month we sit down with a different designer to get a little insight into how they work, their design philosophy, and the industry. After a short hiatus from [...]
Do you Speak Interior Design?
Speaking Interior Design Sure, you probably know terms like drapery and sconce, but what about arabesque or jute? There are a multitude of interior design terms that professionals use on a regular basis. And, if [...]
Ten Steps to Mastering the Interior Merchandising Process
Creating a Show-Stopping Product Successful interior merchandising goes far beyond furniture, art, and accessories. It's about highlighting great architectural elements, emphasizing livability, and developing design for the targeted buyers. Interior merchandising is also a vital [...]
July 2019 Newsletter: Collaborating, Applying the Third Layer Principle, Model Home Design, and More!
Applying the Third Layer Principle in Model Home Design The key to successful merchandising of a model home is being able to give each design a uniqueness to it, ensuring the prospective buyers will find [...]
The Importance of Collaboration
Interior Designers + Architects + Collaboration = Success (For Everyone) Having been at LD & Co. for about a year now, I feel like I am finally learning the ins and outs of the industry. [...]
Dishing with a Designer: Emily Hanson
Insight from our Interior Design Intern For those of you who have been reading our newsletters regularly, you know our monthly ritual of sitting down with a different member of the Lita Dirks & Co. [...]
Model Home Design Case Study
Creating a Suburban Respite Once upon a time, in a rustic, bucolic area of Vermont there was a dearth of quality, yet attainable, housing. Enter Snyder Homes. Known for building exceptional homes and creating wonderful [...]
Third Layer Principle
From the desk of Lita Dirks Throughout my career I have been involved in designing and merchandising close to (actually, probably over) a bazillion model homes. And, while I approach every job with a clean [...]