Contrary to popular belief, successful interior merchandising is not just selecting art and accessories. It’s about highlighting great architectural elements that emphasizes livability. In fact, interior merchandising is a vital factor to marketing a property that standouts from the competition. Good interior merchandising evokes a positive feeling and helps properties sell.

But how does it work? How can you, as a builder, work with an interior merchandiser to create a show-stopping, standout product? The first step is in understanding the process. To help explain, we’ve highlighted the steps in the interior merchandising process. Please note, this is our process. Other design firms may operate differently.

Step 1: Research

The first step is research. During this stage we gather as much information as possible. Research on the client’s target market, location, goals, budget, etc. We want to understand the vision and goals of the project as best we can.

Step 2: Brainstorm

Next, we brainstorm. Based on the research we gathered in step one, we develop a multitude of style and color directions. We want to curate designs that meet the client’s objectives, budget, and target buyers. After several iterations, we determine the best design direction and finalize design concepts to present to the client.

Step 3: Presentation

Ideally presentations take place in person. However, regardless of location, this is where we share a cohesive merchandising design plan that includes style, fabrics, and furnishings. An overall design direction is shared.

Step 4: Collaborate

Together, with the client we develop final design and spec selections. This includes paint colors, flooring, cabinetry, etc. Collaboration is key to a successful project.

Step 5: Finalize & Purchase

Once all the final selections are made, we place the orders. This includes furniture, art, and the like. Our purchasing agents coordinate with vendors, warehouses, and movers.

Step 6: Installation

With our designers on the ground, we oversee all aspects of the installation. From unloading furniture to the hanging of wall art, our designers work to ensure a seamless transformation of the space.

Step 7: Approval

Once the installation is complete we do a walk-through of the space. Along with the client and their sales team, we make sure everything has been done to the clients satisfaction. In addition, it is during this time that we provide the sales team tips on how to best show the merchandised product.

Step 8: Share

Finally, we all celebrate a job well-done. We share all professional photos, news mentions, and other marketing efforts on all our social channels. For us, our clients’ successes are our successes.

For more on the interior merchandising process, please contact us today. And, be sure to follow us on Facebook, LinkedIn, and Instagram.