Spring is almost here! Yes, it’s true. (Kind of hard to believe, as we are still dealing with snow covering most of the ground here in Colorado.) However, with all of our recent installs that have included outdoor furniture and design, I feel confident it’s right around the corner.
As March is Women’s History Month, we thought it only fitting that we talk to a woman who is making history in our industry, Mollie Elkman. This newsletter also features a deeper dive into the trend of global touches and the role merchandising plays in emotional selling. I hope you enjoy!
We are thrilled to share this interview with Mollie Elkman, owner and president of Group Two advertising. We chat about her background; her rise to owning Group Two, and of course we learn all about her new book The House that She Built, and the movement it has inspired.
Global Touches in Interior Design
Even as travel has opened back up, the trend of incorporating global touches into interior design shows no signs of waning. We take a deeper dive into this design trend in this article.
Merchandising and Emotional Selling
Emotional selling is a strategy that focuses on a customer’s emotional experience. And when done right, that’s exactly what model merchandising does: sparks emotions in a prospective buyer; taking them from prospective buyer to homeowner.