Color, Nature, and Design

We are all attracted to our planet’s beauty whether we are conscious of it or not. Our designers understand this and know how to use color to help evoke our positive feelings for and towards nature. Read more on how to take color, nature, and design from principle to practice.

Creating Dream-Worthy Bedrooms

To create that relaxing, escape-from-it-all illusion, our designers have used some of these bedroom design techniques into our model homes. See what we’ve done to capture the imagination and inspire dreams of ownership from potential buyers.

Dishing with a Designer: Cassy

This month we dished with Senior Designer Cassy Weber. We talked about the benefits of starting an interior design career as an intern, her own intern experience, and more! Read the full dish here.

Who are your Buyers?

As interior merchandisers we try to imagine we are walking in the shoes of the potential buyer. Placement of furniture as well as use of colors and finishes is strategic. We want to move the eye and the people through a model home to tantalize and prompt recognition of life as they hope it will be. To do this successfully we must truly understand the potential buyer. Read more on the importance of buyer profiles and how we use them to create model homes that sell!

There’s a lot of excitement at Parkwood Homes as the first of the Painted Ladies building goes into framing. We are so thrilled to be designing the models for these! Stay tuned for more updates and images as they become available.

Eat, Drink and…

Memorial Day is the often seen as the official start of summer. So whether summer means relaxing by the pool, cook outs in the backyard, or more opportunities for adventure, we’ve got a recipe for you. These summer dishes are quick and easy so you’ll spend less time preparing and more time enjoying summer.