Merchandising and Design that is
Healthy and Beautiful
Being healthy and beautiful go hand in hand. The same is true for merchandising and design; the efforts, when health-promoting in approach, are often exquisite in results. Let’s take a walk through a model home to show the different ways we strive to design and merchandise in a health-conscious and aesthetically pleasing manner. Keep in mind that our physical health depends highly on our mental health and therefore, we create many of our designs with the goal of reducing stress, encouraging joy, and improving one’s overall mental state.
Setting the Tone
Efforts to promote a sense of wellness start the minute a prospective buyer steps foot into the model. Obviously, it happens before that, with the elevation and exterior design. However, this article focuses on the interiors.
First impressions matter. The entryway should feel light and airy. It’s the opportunity to welcome and entice prospective buyers to enter and see more. The entrance helps provide a smooth transition from the outside and can help make a buyer feel at ease. From the first step inside, we want the buyer to experience how enjoyable it might be to live in this new home.
Opportunity to Organize
Showing prospective buyers they could decompress from the outside and providing a place to drop their concerns, literally and figuratively, is important. It helps to reassure the buyer that everyone has the potential for clutter and needs storage and organizational solutions. Further, we know that staying organized lowers cortisol levels—the body’s primary stress hormone. Therefore, we merchandise to highlight mudrooms, drop zones, closets, and other storage options. All of this works in conjunction to reduce buyers’ stress and improve their mental and physical health.
The kitchen is one of the more emotional spaces in a home and is often the centerpiece of the model. Fortunately, there are a variety of ways to merchandise this room that can feel health-promoting and pleasing. From the use of organic materials to accentuating natural light to using energy-efficient appliances, the kitchen can and should be a place that inspires wellness. A place that makes you want to connect with family and friends and eat healthily. Because really, who wants to eat junk food in a kitchen this pretty?
Breathing in the Positive
We know that nature in design and incorporating the outdoors in the interiors are health-promoting on a variety of levels. To facilitate these benefits in our models, we use organic, natural materials when possible. We often incorporate biophilia with our furniture, art, and finish selections. Simple touches like the stylish waves in wallpaper can evoke a sense of water while natural stains feel warm and hand-crafted. All subtle wellness cues in your model home.
Savoring the Personal
Designing and merchandising a home that will help the homeowner believe they can live a healthy lifestyle looks different for everyone. Therefore, we try to show a variety of lifestyle activities from the gourmet kitchen, to self-care spaces for relaxation to flexible spaces where one can exercise at home. Through creative merchandising, we can create dreams of a life where the buyer can live their healthiest lifestyle.
Health AND Beauty
If done correctly, interior design and merchandising can and should be lovely and healthy. Approaching designs with the goal of creating spaces that will not only inspire dreams of homeownership but also help motivate a healthier and happier life is the definition of being beautiful inside and out.
Please contact us today to learn how we can make your model homes sell beautifully.