A Model for Success: Regal Homes’ Giverny Community’s Model Home Design Case Study

The Backstory

Salt Lake City has transformed itself in recent years. As more high-tech companies have moved into the area, Salt Lake real estate has become increasingly more valuable. The east side of the city has seen its prestige grow significantly with the city of Cottonwood Heights in particular, experiencing a dramatic increase in popularity.

The Cottonwood Heights area serves as the gateway between Salt Lake Valley and the Wasatch Mountains. The Wasatch Mountains is where four of Utah’s world-renowned ski resorts – Alta, Snowbird, Brighton, and Solitude – can be found. It follows then that this area has become the place to live and has been almost completely developed. Almost.

There was one tract of undeveloped land: a large 45-acre parcel smack dab in the most desirable area within the most desirable part of town. Unfortunately for builders, this area had long been zoned as agricultural. However, a few years ago the owners of the land, a family of original homesteaders, got the land rezoned to residential. Enter Regal Homes.

The Regal Experience

Benefiting from a long-standing relationship with the landowners, Regal Homes was able to purchase the land and create Giverny. Giverny is a unique, upscale master-planned community. Encompassing 45-acres and 162 homesites, Giverny is nestled in between Big and Little Cottonwood Canyon. The breathtaking views are unparalleled in the region. Further, it is incredibly convenient to Salt Lake City and all that the city has to offer.

The community includes four different neighborhoods: Monet, Monet Ridge, Picasso, and Pissaro. Each neighborhood offers a variety of floor plans with the ability to create the perfect home. The vision of the community was to provide attainable luxury offering the custom home experience without the hassle and/or price tag that often comes with a custom home. To ensure prospective buyers would be able to imagine themselves in a luxurious, inviting, sophisticated Giverny home, Regal Homes called Lita Dirks & Co.

The Impact of Lita Dirks & Co.

Having worked with Lita Dirks & Co. (LD & Co.) in the past, a Regal Homes’ Principal Owner, Rick Lloyd knew that if they needed to create a quality product that would evoke the emotions and actions of potential buyers, they needed a quality interior design/merchandising firm. A firm that would provide beautiful designs developed specifically for their unique prospective buyers. A reliable, creative, innovative firm; one that would not only be professional and dependable, but also easy to work with. He knew he needed LD & Co.

Lita Dirks & Co., the highly-acclaimed interior design and merchandising firm has successfully partnered with builders and developers for over 20 years to create award-winning communities. Lita, founder and owner of LD & Co., understands that successful interior design and merchandising is about highlighting great architectural elements and emphasizing livability. It’s also about having the property standout from the rest. The model homes need to evoke a positive feeling with potential residents and create a deep desire to live there.

LD & Co. did not disappoint.

The Giverny model homes were magnificently designed and merchandised. Each model created a feeling of grandeur and splendor while at the same time being warm and welcoming. Creating a model home that is both exquisite and comfortable is no small feat. However, LD & Co. was up to the task and exceeded all expectations. Giverny is on pace to sell out soon with more than half already sold, six new sales a month, and a waiting list that continues to grow.

When asked why they choose Lita Dirks & Co., Mr. Lloyd responded with, “I’ve known Lita a long time. I have a great respect for her and her work. She understands the new home sales process. She understands how to meet the needs of, and appeal to, prospective buyers.”

Additionally, he went on to say, “I knew that her work would provide us designs of unsurpassed quality that would align perfectly with our product. And, I wanted the project to be fun. Working with Lita is always enjoyable.”

LD & Co. designed and merchandised perfectly with Giverny's perspective buyer in mind.

LD & Co. designed and merchandised perfectly with Giverny’s perspective buyer in mind.

The Next Chapter

Not one to stay stagnant, Regal Homes already has another master plan neighborhood in the works in the neighboring Utah County. While ground-breaking may be a few months off, Regal Homes is already planning for another successful master plan community. And when it’s time to engage the design process, he has Lita Dirks & Co., on speed dial.


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