A focus on interior merchandising is important for several reasons. Interior merchandising helps to create a visually appealing and attractive space, which can help a buyer imagine living in the space. By carefully arranging furniture and decor, interior merchandising can make a space more functional and comfortable to use, which can improve the overall experience for those using it. To make a loft or flex space pop, consider these design tips:
- Utilize furniture to create separate areas within the open floor plan, such as a seating area, dining area, and sleeping area. Multiple uses mean more value.
- Play with color: Choose bold accent colors to add visual interest and make a statement in the space.
- Add texture: Introduce different textures and materials, such as leather, velvet, and wool, to add depth and interest.
- Incorporate compelling lighting: Choose statement lighting fixtures, such as pendant lights or floor lamps, to add visual interest and create a warm and inviting ambiance.
- Use wall art: Hang wall art to add color and interest, and to help define separate spaces within the open floor plan.
- Incorporate plants: Adding greenery can bring life to the space and create a calming atmosphere.
- Utilize shelving: Install shelving to display personal items and to create a functional and organized space.
For commercial spaces, interior merchandising can help make the space more marketable to potential tenants, customers, or clients. For businesses, interior merchandising can play a crucial role in supporting the brand image and creating a consistent and cohesive aesthetic throughout the space. In retail environments, interior merchandising can help to increase sales by creating a visually appealing and inviting space that encourages customers to shop and purchase items.
Interior merchandising allows spaces to have their own unique and personalized touch, which can help to create a memorable and enjoyable experience for those using the space. Contact us to learn more about our design and installation process. We design and merchandise model homes that elicit dreams of homeownership, set our client’s product apart from the competition, and help homes sell.