Lighting plays a critical role in the perception and success of model homes. From the inviting glow of natural light to the strategic placement of artificial lighting, the right lighting design can significantly influence a buyer’s decision. Mattamy Homes’ latest set of models – the Rowan and Briar – in Kenley at Tradition in Southern Florida shows how different lighting strategies can enhance model home sales.

Natural Lighting in Summer

Natural lighting is a key element in any model home, especially during the summer months. The placement and size of windows are crucial for maximizing the entry of natural light. Large, strategically placed windows can make spaces feel larger, more open, and inviting. Depending on the project’s design and the amount of natural light available, drapery can either enhance the space or detract from it. Sheer curtains can diffuse harsh sunlight while maintaining the room’s brightness, whereas heavier drapes might be more suitable for rooms that require more privacy or a cozy ambiance.

Creating a Place Where the Buyer Loves to Be

A successful model home is one where potential buyers can envision themselves living happily. Thoughtfully designed lighting can transform a house into a home. Cozy living rooms with layered lighting, bright and functional kitchens, and serene bedrooms with adjustable lighting options all contribute to a buyer’s overall impression.  The recessed lighting helps light cover the entire space while the ambient lighting brings the friendly feeling to the space. Lastly, the decorative lighting is strategically placed to draw a memory, drama or curated effect that cannot be forgotten. The goal is to make every space in the home feel like a place they would love to spend time in, increasing the likelihood of a sale. This model home highlights the strategically designed interiors capturing lighting to make a statement with the bronze details.

Office Lighting

As more people work from home, the demand for functional and well-lit home offices has increased. Good office lighting is essential for productivity and comfort. Natural light is ideal, but adjustable artificial lighting is also necessary to accommodate different times of day and tasks. Desk lamps, overhead lighting, and ambient light sources should all be considered to create a balanced and productive workspace.

Outdoor Space Lighting for Entertaining

Outdoor spaces are becoming increasingly important in home design, and proper lighting can extend their usability well into the evening. String lights, lanterns, and strategically placed spotlights can create a magical atmosphere perfect for entertaining. Ensuring pathways and outdoor living areas are well-lit not only enhances safety but also adds to the overall appeal of the home. Highlighting key features such as gardens, patios, and pools with lighting can create inviting spaces that potential buyers will love.

The Best Time to Sell and Close at Sunset

Timing is everything in real estate, and showcasing a model home during sunset can be particularly effective both inside the home as well as outside. The warm, golden hues of the setting sun can create a stunning atmosphere, making the home feel more inviting and highlighting its best features in an often more dramatic positive way. This natural lighting can evoke emotions and a sense of comfort, helping potential buyers visualize themselves living in the space. Arranging viewings and closing sales around this time can enhance the overall appeal and attractiveness of the home.

Incorporating thoughtful lighting design into model homes can significantly impact their sales success. From maximizing natural light and highlighting homes at sunset to creating inviting spaces and ensuring functional office lighting, each element plays a vital role in making a lasting impression on potential buyers. As we transition into fall, adapting lighting strategies to maintain warmth and comfort is essential. By focusing on these aspects, interior designers and homebuilders can create model homes that truly resonate with buyers.

Contact us to discuss your next project. We design and merchandise model homes and amenity spaces that elicit dreams of home ownership and a lifestyle worth living, set our client’s product apart from the competition, and help homes sell.