Building, Designing, and Selling to the New Boomer Buyer
Do you know what the new boomer buyer wants and what they expect? We want you to reach this special market in a way that is meaningful to them, so we’ve worked with industry professionals to develop “The Four Es’: Design That Attracts the 55+ Buyer.” Over the course of the next four blogs, we’ll share four design factors that influence this market’s home-buying decision.
Although every home buyer is different and many factors influence their home-buying decision, we’re going to boil it down to what we call the Four E’s:
The Four E’s: Design that Attracts the 55+ Buyer
- Experiences
- Ease of Living
- Efficiency
- Exceeded Expectations
The First E: Experiences
The 55+ buyer has more freedom and less responsibility than ever before and wants to use this time in life to have fun. As a builder, you have a grand opportunity to make this happen for them when you build and design their next home.
In this Taylor Morrison NEXTAdventure Home, there is plenty of flex space so the buyer can tailor their experience to their specific wants and needs.
What does this home buyer want to see, feel, and experience when they walk through the door of their new home? Even though the boomer buyer is as diverse as any other group of buyers, what they have in common is the desire for a flexible floor plan. A formal dining room could be turned into an optional study. Flex spaces can be used for exercise, sewing, playing games or efficiently convert from an office to a guest room.
Some additional features that appeal to them include spa-like bathrooms, wine/beverage centers, and “messy” kitchens. Don’t forget, beauty is in the details: fireplaces, lots of natural light, and built-in bookcases add charm. The heart and soul of this home is an open great room and kitchen, where the vital experience of time with family and friends happens. This open floor plan accommodates a social traffic flow from one area to the other so that hosts can cook and guests can mingle at the same time.
What’s outside: Exterior living space with impact.
Regardless of the season, a back porch or deck isn’t just a place where the BBQ grill sits neglected. The new boomer buyer wants a home design with seamless fluidity between indoors and out, with added living space for relaxing and entertaining. Therefore, it’s important that your home designs capture the essence of indoor/outdoor living. Remember, home buyers are looking at ways to get as much use out of their porch and outdoor spaces as possible. By creating a multi-functional area, the possibilities are endless when it comes to design and use of space. Additionally, an outdoor kitchen, television, fireplace, or fire pit are cozy and functional features to include.
Community development: Places to explore and connect.
Active 55+ home buyers aren’t just looking for a new house, they are seeking a lifestyle. Constructing a community that is close to entertainment or a golf course, featuring an array of fantastic amenities is sure to pique your buyer’s interest. Picture functional outdoor spaces, resort style pools, a large clubhouse, an event lawn and walking and biking trails. The new boomer buyer is seeking those daily experiences. They want to live in a community they are proud of and where they can say, “there’s always something fun to do here!”
The 55+ population has spent most of their life purchasing “stuff.” Now, they want to take advantage of their new, exciting lifestyle. They desire to spend their time and resources enjoying relationships and experiencing life in a well-built, thoughtfully designed home and community that celebrates both.
Coming soon…..The Second E of the Four E’s: Ease of Living
For more ideas on how to build, design, and sell to the new boomer buyer, and how an interior merchandiser can help, please contact us today. And, be sure to follow us on Facebook, LinkedIn, and Instagram for all kinds of creative interior design ideas.
