Construction & The Model Home
The Model Home from a Construction Point of View This interview is a slight diversion from our popular “Lessons from Legends” series. Realizing that as an interior design/model merchandising firm, [...]
How the Model Home Helps Sell the Community
How the Model Home Helps Sell the Community A community is not just a group of houses built together in a specific geographic area - it is so much more [...]
How to (Successfully) Merchandise a Model Home
How to (Successfully) Merchandise a Model Home It truly takes a village to create a village. Or at least a housing development. You have the builder and/or developer, the architect, [...]
Back to School Issue: All about Kid-Related Merchandising
August 2021 Dear Friends, Summer has flown by! I can’t believe it’s back to school time already. It’s been a while since I had to get my son Ari ready for [...]
Effectively Merchandising Kids’ Bedrooms
Effectively Merchandising Kids' Bedrooms Everyone can appreciate the important role a bedroom plays in one’s life. Having your own room or having to share it with a sibling, or multiple [...]
Why Merchandising Kids’ Spaces is Important
Why Merchandising Kids’ Spaces is Important Model homes are a significant investment for a builder. And as such, every inch is important. With that in mind you may be thinking, [...]
Back to School…Back to Merchandising Basics
Back to School…Back to Merchandising Basics Depending on who you are, these three little words – back to school – can provoke feelings of excitement, dread, joy, anxiety, happiness, or [...]
July Design Newsletter: Importance of Merchandising the Outdoors, How Model Homes Sell the Dream, and so much More!
July 2021 Dear Friends, Hard to believe summer is almost over. I must have blinked. We've been incredibly busy with weekly installs all across the country. It can be [...]
The Importance of Merchandising your Outdoor Space Effectively
Effective Outdoor Merchandising In the era of smaller lot sizes and increased costs for…well, everything, maximizing every square inch of a home is imperative. Successful builders know that effective merchandising [...]
Expectation vs. Presentation
Buyer Expectation vs. Presentation A prospective buyer’s dreams of homeownership, and expectations of what they can afford, are often out of sync. It is up to an interior designer/model merchandiser [...]
June Design Newsletter: Merchandising the Lower Level, Defining Design Styles, and much more!
June, 2021 Dear Friends, I just love summertime, don't you? It's so exciting with so many different installs happening, grand openings, and big plans underway for the fall. The [...]
Breaking New Ground: A Model Home Case Study
Parkwood Homes Case Study: A Model Home Breaking new Ground (in more ways than one) The Foundation – a Brief Background Parkwood Homes, a family-owned and operated home builder, founded [...]