Lessons from Emerging Legends: Mollie Elkman
Lessons from Emerging Legends: Mollie Elkman In March 1987 Congress passed a law designating March as Women’s History Month. The intention was to “celebrate the contributions women have made in [...]
Merchandising and Emotional Selling
Merchandising and Emotional Selling A successful model home can be a builder’s most powerful marketing tool. It can be the key ingredient in making the sale. And what makes a [...]
Design Trend Focus: Global Touches
Design Trend Focus: Global Touches With the popularity of the Hygge trend a few years ago, and Japandi more recently, the trend of incorporating global touches into interior design shows [...]
February 2022 Newsletter: A recap of IBS, Nature and Design, and more!
Dear Friends, It's February, my favorite time of the year! Partly because it's my birthday month, but perhaps mostly because it's after IBS and I always come back from [...]
Naturalistic Design and the Model Home
Naturalistic Design and the Model Home The desire to bring nature into our homes is not new. For generations, we have loved how the outdoors make us feel. Intuitively understanding [...]
Merchandising Ideas that Promote a Sense of Wellness
Merchandising Ideas that Promote a Sense of Wellness Today’s home buyers want to feel like their new home will help them live a certain lifestyle: a life in which health [...]
Design Trends on Display Throughout the Model Home
Design Trends on Display Throughout the Model Home This past year has taught us a lot about ourselves and our homes. We realize how important our homes are. Regardless of [...]
Design Trends
Design Trends Emotion sells, we know this. Countless studies have shown that emotions decide most purchasing decisions. And interior merchandising at its core, about evoking emotions in a buyer. Therefore, [...]
Color Trends
Color Trends Every forecast discussion on interior design trends isn’t complete without touching on new colors. The following is our summary. Evergreen Fog. Breezeway. October Mist. These are what Sherwin-Williams, [...]
Design Themes 2022
Overarching Design Themes The overarching design themes we see emerging for 2022 are a continuation of what we saw in 2021, and a direct result of the pandemic. Health and [...]
Lita Dirks & Co’s Work Earns Silver in NAHB’s The Best of 55+ Housing Awards
Lita Dirks & Co’s Work Earns Silver in NAHB’s The Best of 55+ Housing Awards LD & Co is delighted to receive a Silver award for Best Interior Merchandising for [...]
Autumn Newsletter: Building a Community
Autumn 2021 Dear Friends, As life is (sort of) returning to normal, I find myself traveling more and attending more in-person events. All of these in-person gatherings have [...]